brand identity | packaging design
Aruna
Aruna, a brand born from the heart of the sun, is crafted specifically for the women who exemplify resilience and brilliance in Russia and beyond.
Aruna means “Rising Sun”.
Our products are not just made for Russia; they are an ode to the enduring strength and luminosity that women worldwide admire. In every corner of the globe, these women are beacons of beauty, and Aruna stands as a testament to their enduring influence and validation.
objective
To create a brand that embodies the spirit
of the modern Russian woman
The way “the sun” drives away darkness daily,
Aruna is a brand that helps you eliminate
everyday skin care problems.
"The Aruna woman is fun, fearless and feminine. She dreams big, keeps a crazy schedule and manages to look fabulous through it all."
The brand colour was carefully chosen to reflect a modern,
premium and warmth Aruna brings to the life of Russian women.
typpography
Title Typeface
Gallient
Aruna, a brand born from the heart of the sun, is crafted specifically for the women who exemplify resilience and
brilliance in Russia and beyond.
Body Typeface
Spartan
Packaging design
Through packaging we aim to build a connection between Aruna and India.
The packaging features illustrations inspired by the landscapes of the main ingredient fields in
India, serving as a memento for the Russian consumers. It’s a thoughtful gesture
where it feels as if a dear friend has journeyed to India and brought back a heartfelt gift for them.
Incorporating the scenic beauty of India’s landscape on the packaging not only is authentic but also invokes a sense of cultural appreciation. Each product becomes a symbolic token.
Incorporating the scenic beauty of India’s landscape on the packaging not only is authentic but also invokes a sense of cultural appreciation. Each product becomes a symbolic token.
Whether it’s a subtle shimmer or a luminous sheen, individuals can now experience the transformative power of this brand’s offerings, unlocking the secret to a radiant complexion.
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